Design
Director
UX/UI Design Leader | 15+ Years of Experience
I’m Michael, a creative designer
I’m Michael, a creative designer
passionate about creating
passionate about creating
impactful designs that blend
impactful designs that blend
aesthetics with usability.
aesthetics with usability.
Through design and storytelling, I help brands transform ideas into meaningful digital journeys. From websites to apps to identities, I believe design connects people and makes technology feel human.
My Process
From identity to interaction, I design solutions that shape memorable and effective digital experiences.
Discovery
Discovery
— Understand the problem space, users, and business goals. Methods: stakeholder interviews, user interviews, competitor analysis, surveys, analytics review. Output: user personas, problem statements, research insights.
Define & Plan
Define & Plan
— Synthesize research into actionable design goals. Create clear requirements, user journeys, and experience maps. Establish scope, features, and success metrics. Output: project brief, user flows, information architecture.
Ideation & Conceptualization
Ideation & Conceptualization
— Brainstorm solutions and explore multiple design directions. Sketch initial ideas (low-fidelity wireframes, paper sketches, storyboards). Encourage divergent thinking before narrowing down.Output: low-fi wireframes, rough prototypes, moodboards.
Design (Wireframes → UI Design)
Design (Wireframes → UI Design)
— Translate ideas into structured layouts and interfaces.Move from low-fi wireframes to high-fidelity mockups with branding, typography, and colors.Ensure accessibility and usability are integrated. Output: high-fi mockups, design system components, UI kit.
Prototyping & Testing
Prototyping & Testing
— Build interactive prototypes to simulate real usage.Conduct usability testing with target users.Identify friction points, iterate on flows, and validate design decisions. Output: interactive prototype, usability test reports, iteration notes.
Implementation & Handoff
Implementation & Handoff
Prepare final design assets for developers. Deliver design specifications, redlines, and components via Figma. Collaborate with developers during build, QA, and launch.Output: final design system, developer handoff package, launch-ready UI.
Selected
Work
2025© — A selection of works that showcase my approach to digital design, combining creativity and detail to create works that connect and inspire.
My
Expertise
Beautiful brands. Functional interfaces. Digital experiences that connect.
User Experience (UX) Strategy
User Experience (UX) Strategy
— I define user journeys with a human-centered approach. I map pain points, connect insights to business goals, and translate them into clear design decisions. My work delivers journey maps, wireframes, and actionable UX insights.
User Interface (UI) Design
User Interface (UI) Design
— I design cohesive and accessible interfaces across platforms. I apply typography, color, and layout principles to create intuitive experiences. My output includes high-fidelity mockups, design specs, and UI kits.
Design Systems & Prototyping
Design Systems & Prototyping
— I bring concepts to life with 3D animation and motion. I create assets that support storytelling, add depth to interaction, and make products engaging. I deliver animated sequences, models, and motion guidelines.
3D Animation & Motion Design
3D Animation & Motion Design
— I build scalable design systems and interactive prototypes. My work ensures consistency, accelerates development, and validates ideas through real-world behavior. I deliver component libraries, prototypes, and documentation.
Creative Leadership
Creative Leadership
— I lead teams through ideation to delivery. I mentor designers, foster collaboration, and align creative vision with strategic goals. My leadership results in design reviews, mentoring frameworks, and vision decks.
Cross-Disciplinary Collaboration
Cross-Disciplinary Collaboration
— I thrive at the intersection of design, product, and engineering. I translate complex requirements into solutions and facilitate workshops that align teams. I produce design briefs, roadmaps, and workshop outcomes.
Client Voices
Hear what clients have to say about working with me, real stories of results, collaboration, and design that makes an impact
